In a recent interview with Futurism, Pavegen CEO Laurence Kemball-Cook said, “When a person walks, they generate 5 watts of energy continuously, so you are, we all are, a 5-watt power-feed,” he continued by saying, “you can store energy from people.”

Dedicating the last six years of his life to renewable energy, Kemball-Cook has created triangular-shaped flooring that “translates pressure from foot traffic into kinetic energy, which can be used to power lights and other devices.”

Pavegen, a British clean-tech company, has already installed its flooring in Westerfield – one of the largest shopping center in Europe which has 45 million people a year walking on it. The power can then be stored in batteries and at night, can be used to illuminate outside walkways, parking lots floodlights, and power surveillance cameras, etc. Kemball-Cook’s technology is best suited for high-traffic urban areas like train stations, offices, and schools. “Say you have 40,000 people an hour passing through Grand Central Station, that energy is stored and can be used when the power comes on at night.”

With solar power being the focal point of recent clean energy innovation, whether it is Tesla’s Powerwall 2 Inverter or SunCulture’s SolPad storage system, Kinetic energy hopes to garnish some much-deserved attention. With record high CO2 levels (404 PPM) across the globe, the movement toward a zero emission lifestyle is a welcomed one. With Tesla’s Powerwall 2 battery capable of powering a two-bedroom home for a full day, although an attractive energy source for small businesses, may not be the most suitable option for municipalities. “What we are trying to do is kind of what solar did over the last 70 years. Pavegen is really pioneering the area of kinetic energy,” according to Kembell-Cook.

So how does Pavegen’s flooring technology generate electricity? According to a recent Futurism article written by Jolene Creighton, “the custom flooring system is outfitted with a wireless transmitter, which allows the data from the tiles to be captured, and generators that harness kinetic energy as people walk.” The kinetic energy is created through electromagnetic induction and the more people walk over Pavegen’s flooring, the more energy is harnessed.

The latest technology housed in their triangular shaped tiles is 200 times more powerful, according to Kembell-Cook. “10 people can generate 50 watts of energy continuously,” he continued, “that’s enough to illuminate paths as pedestrians walk upon them.” Since Pavegen’s V3 system is well suited for urban areas with high foot traffic, the flooring has already been installed at the Westerfield Shopping Center in Europe, DuPont Circle in Washington, D.C., and finally, was the featured technology in the first ever sustainable “red carpet” in San Francisco.

During Tesla’s Powerwall 2 launch party CEO Elon Musk referenced three products that if integrated, were instrumental in creating a zero emission lifestyle. They included a Tesla electric car, Tesla’s Powerwall 2 Inverter, and SolarCity’s solar panels. He may need to add Pavegen’s new kinetic energy flooring system to his hand-picked portfolio of renewable energy innovation.