Prose Hair Care Review



Ease of Use 97%
Value for the Money 95%
Ingredients 96%
Product Range 94%
Consultation 98%
Shipping 95%

Advertising Disclosure: Many or all of the companies featured provide compensation to us. These commissions are how we maintain our free service for consumers.  Compensation,  along with hours of in-depth research, determines where & how companies appear on our site.

Advertising Disclosure

Many or all of the companies featured provide compensation to us. These commissions are how we maintain our free service for consumers. Compensation, along with hours of in-depth research, determines where & how companies appear on our site.



Bottom Line

Prose is a beauty brand that offers custom hair care products for all hair types. You need to complete the consultation to get your recommended products but can save with a subscription.

Product Features

What is Prose Hair Care?

No matter how much money you spend on hair care products, you may find that some of those products use harsh chemicals and other ingredients that wreak havoc on your hair. Prose is a new brand that not only wants to help you find products with good ingredients that benefit your hair but also helps you find the right products for your hair. This unique brand offers a free online consultation that asks you questions about your hair to determine what you need. Between the consultation and the available products, it’s no wonder why more than 150,000 people wrote positive Prose reviews online and gave the brand’s products five stars.

Arnaud Plas came up with the idea for Prose in 2017 in Brooklyn. Plas used the years of experience he had with L’Oreal to come up with the idea for a new brand that offered amazing hair care products at low prices.

Prose helps you find the right products no matter what type of hair you have.

Prose now has a research and development team in Paris, France who keep coming up with new product ideas well as formulas that are suitable for different types of customers. The brand believes in offering its workers fair wages and using sustainable practices to ensure that it limits the damage done to the environment. All products are free of sulfates and parabens. They also lack GMO ingredients and do not contain alcohol. In our Prose hair care review, we’ll look at the ingredients and the benefits of buying from this brand.

How Can You Use Prose?

Prose makes hair care products that you can use every day or on a basis that works for you. Before you become a loyal customer though, you need to complete the consultation. You can either click here to load the consultation or visit the homepage and click on the link. If you don’t have time to complete it, you have the option of starting it today and coming back to it later. Prose will use your email address to help you pick up where you left up. Some of the things the site asks you about during your consultation include:

  • Your age
  • Your hair type
  • The length of your hair
  • Whether you have dry or oily hair
  • If you get split ends

The site also shows you images of hair strands and asks you to pick which one best matches your hair. There is also a section on any treatments you do such as scalp treatments to help with dandruff or dyes to hide gray spots. When you reach the final question, Prose will take a few moments to compare your answers to its products and then show you which products you should use. Though it takes some time to complete this step, it’s worth it.

How Can You Use Prose

The Prose consultation can take as long as 10 to 20 minutes to complete, especially if you aren’t sure how to respond to some of the questions.

Prose Hair Care Products

Use the short Prose product reviews below to get an idea of which products are suitable for your hair and the benefits you might experience.

Custom Root Source

Do you worry about the loose strands of hair you see in the shower? Maybe you have a family history of hair loss and notice that your hair thins as you age. Prose designed the Custom Root Source for people with similar concerns. This supplement combo sells for $50 on its own or $44.20 with a subscription. You get two bottles of supplements that use ingredients such as sesame seed extract to make your hair stronger and saffron extract to reduce the signs of stress. You simply take one of each supplement per day. Prose claims that 93% of users experienced increased hair growth and 90% saw fewer breaks.

Custom Pre-Shampoo Hair Mask

Prose makes this mask for you to use before your shampoo. It sells for $32.30 as a subscription item and $38 on its own. The formula uses jojoba oil to nourish and hydrate your hair and oat oil to protect the color of your hair. Other ingredients include castor oil to reduce breakage, silk proteins that provide nutrients, argan oil for nourishment, and honey for hydration. When using this mask, you apply it all over your hair and wait a minimum of five minutes before hopping in the shower. You can also leave it in for up to 30 minutes before using shampoo and conditioner.

Custom Pre-Shampoo Scalp Mask

Another mask that you can use before getting in the shower is this one. Designed for use before you clean your hair, the mask uses bamboo charcoal to detox your hair and remove tons of toxins. You may not realize just how many toxins your hair picks up from the time that you spend outside, but this ingredient works on all of them. It also contains jujube bark extract to condition your scalp and tea to improve your scalp health. Regular use of this mask can help with any itchiness that you feel and reduce dry spots and flakes caused by dandruff.

Custom Shampoo

Though Prose makes several products, its Custom Shampoo is one of its more popular items. More customers buy this shampoo than they do anything else from the brand. While the formula that you get will depend on your consultation, your shampoo may include Vitamin B5 to moisturize your hair and honey to give you natural volume. Prose also uses green tea water, which is an antioxidant, and peppermint extract to improve your scalp. You can use this shampoo daily or every time you wash your hair. It comes in an 8.5-ounce bottle and sells for $25 on its own and $21.25 if you have a subscription.

Custom Curl Cream

Though many women envy those with natural curves, women with curly hair know that those curls come with a lot of problems. Prose makes Custom Curl Cream to help you tame your curls and get the look that you want. Available for $21.25 with a subscription, it also sells for $25 for a single bottle that holds a little over five ounces. Thanks to lilac extract, the cream improves the health of your hair. Other ingredients keep curls in check and hydrate your hair. You can use a dab when your hair is still wet to style it, but it’s also suitable for using on dry hair when you need a quick touch-up.

Custom Dry Shampoo

When you’re in a hurry, you don’t have time to take a long shower and shampoo your hair. The Dry Shampoo from Prose is an alternative that is easy to use. You get 1.4 ounces per bottle for $25 and can bring down the cost with a subscription. It uses menthol to make your hair fresher and tapioca starch to give you more volume. As a bonus, the formula also uses witch hazel extract to control itchy and dry spots. Using the shampoo is easy because you apply a pump to your scalp and wait 60 seconds before you rub it into your hair and scalp. It’s great to use on camping trips or emergency situations where you don’t have access to running water.

Custom Hair Oil

Frizzy hair is a bane for many men and women. You can spend hours getting ready and use multiple products only to find frizzy spots popping up by the time you leave the house. With this Hair Oil, you can keep those spots in check. Prose sells a 1.7-ounce bottle for $48 and drops the price to $40.80 when you have a subscription. The brand looked for ingredients that would work on all hair types and give users more control. Those ingredients include rice bran oil to repair split ends and grapeseed oil to restore damage. This oil is not safe for customers with allergies as it uses almond oil and may use oils from other nuts.

Custom Leave-In Conditioner

As much as you love using conditioner in the shower, you may find that its results do not last as long as you would like. Prose offers this Leave-In Conditioner for men and women who want to get great hair and spend less time in the shower. You can apply it when your hair is damp or wet and use it as a styling tool. As it works at temperatures of up to 450 degrees Fahrenheit, it is also safe to use with a curling iron or flat iron. Prose offers 5.1-ounce bottles for $25 or $21.25 through a subscription. Caviar lime extract and oat oil are some of the ingredients used in each bottle.

Custom Conditioner

You can use this Custom Conditioner with or without the Leave-In Conditioner and right after rinsing out your shampoo. Suitable for daily use, the conditioner comes in custom formulas that can help people with dry hair or oily hair. It may use plum oil to moisturize your hair and caviar lime extract to give you more shine. Some customers use formulas that contain Vitamin E and a gentle acid, which work together to restore damage. The conditioner washes out with just a little water to keep your hair from feeling heavy or weighed down. Each 8.5-ounce bottle lasts for an average of six to eight weeks. You can buy a bottle for $25 or $21.25 through a subscription.

Where Can You Use Prose Hair Care Products?

It should not surprise you that the most common place to use Prose hair care products is at home. Thanks to the elegant labels and designs, these products are perfect for displaying in your bathroom. Why not let others know that you’re proud of the products that give your hair such an amazing look? It’s easy to use both the shampoo and conditioner each time that you shower. Though the bottles are a little large, you can take some of your favorites with you on vacation. We recommend that you pour the larger bottles into three-ounce bottles before leaving the house and especially if you travel by plane.

Prose also makes products that are perfect for touch-ups. Do you hate looking in the mirror in the middle of the day and seeing those random pieces of hair sticking up from the back of your head? The Leave-In Conditioner comes in a spray bottle and lets you spray just enough of the conditioner to tame your flyaways. We also like that you can use the Curl Cream whenever you want. It goes on smoothly and helps you tame crazy curls when your hair is damp but also provides some control when you use the cream with styling tools on dry hair.

Where Can You Use Prose Hair Care Products

Prose hair care products work at home and wherever you go.

Who’s This For?

Prose is proud that it offers hair care products that are suitable for all types of customers and all hair types. With other brands, you cannot even view all products because their websites will only let you view items for men or women. While Prose wants to know if you are male or female, it lets you select an option to show that you don’t want to share that info. The brand uses your gender to make sure that your custom products provide the benefits that you want. It only takes around 10 minutes to do the Prose consultation and view all of the top products for you. You can buy them all or buy only those you want to try.

This brand is also suitable for those who want salon-quality results at home. Why spend hundreds of dollars every month on salon products and even more to have a pro style your hair? Prose products use the same ingredients as salon products do but often cost much less. If you worry that you can’t afford to buy Prose hair care products every month, sign up for a subscription. It’s free and takes 15% off your order.

Get the salon feeling that you crave at home with Prose hair care products.

Who's This For - Prose Hair Care

Should You Buy It?

The bottom line on Prose is that the brand makes hair care products that are worth the money. One thing we like about this brand is The Salon, which is its version of a loyalty program. You can only join The Salon if you choose a subscription. As a member, Prose will customize your hair care routine based on your responses to your consultation. If anything changes, you can go online and do a new consultation. You also have the choice of skipping a month or asking for new products. Members of The Salon get free shipping and 15% off each order. They also have the chance to test new products from the Prose R&D team. Prose will even occasionally send limited edition gifts to its members.

Some of the other reasons to buy from Prose include:

  • Natural Ingredients: Prose uses natural ingredients proven to help different hair types.
  • No Toxins: All of these hair care products lack the toxins and harsh chemicals found in cheap products, including alcohol and parabens.
  • Gift Cards: If you want to tell others about this brand, send them a gift card. Gift cards have links and instructions that tell them how to do the consultation and buy new products.
  • Free Consultation: Prose asks you dozens of questions and shows you drawings to help you describe your hair. When you reach the end of the consultation, a stylist will pick the best products and custom formulas for you.
  • Free Gift: Sign up for a subscription to get 15% off and a free gift. Prose will send a scalp massager that is worth $16 with your first order.
  • Satisfaction Guarantee: You don’t need to worry about losing money because Prose offers a satisfaction guarantee. If you’re not happy, you have 30 days after your hair care order arrives to get your money back.
Should You Buy It - Prose Hair Care

Prose offers gift cards that let you share the experience of custom hair care products with others.

Cons to Consider

No Prose hair care review is complete without a look at some of the brand’s top cons and the issues that customers had. One Facebook reviewer complained that she used products twice but didn’t notice many benefits. When she used them again, her hair was frizzier than it was before. As with other beauty brands, all products are not suitable for all users. As Prose requires you to complete a consultation, you should receive custom products meant to help with your specific problems. A handful of customers wondered if the products and formulas they received were the same as those sent to other customers.

Another issue is the high cost. You can snag a bottle of shampoo for curly hair or another specific hair type for $5 or less from the grocery store, Prose shampoo sells for $25, which does not include shipping. With a subscription, you save 15% and pay less than $22 for that bottle, but this is still more than what many people pay for shampoo. We also noticed that the site kept pushing us to sign up for The Salon and get a subscription. Even if you agree to make a one-time purchase, the odds are good that the site will keep sending you emails about the subscription club.

Cons to Consider - Prose Hair Care

Though Prose hair care products are expensive, they offer tons of benefits.

Where to Buy

Click here to learn more about Prose and the hair care products the brand sells. Click on the Ingredients page to check out all of the ingredients that this brand uses. Not only will you see a full list of ingredients from A to Z, but Prose shows you some of the benefits of those ingredients and how they can help your hair. The haircare brand also has a blog that features dozens of articles on topics that range from tips from pros on how to style your hair and how to give yourself a scalp massage to remedies for making your hair thicker and the best ways to deal with curly hair.

Prose also has a FAQ section that you might find helpful. The brand lists all of the top questions that other customers asked and shows detailed answers. In many cases, you can find a response to your question in less time than it would take to call and talk to a Prose rep. We also recommend that you check out The Salon. This loyalty club offers big bonuses for those who sign up for a subscription such as 15% off all of their orders.

Prose makes hair care products that help your hair become healthy and strong.

Where to Buy - Prose Hair Care

The Competition

While the founder of Prose wanted to create a custom hair care brand, he wasn’t the first person to come up with the idea. There are several other brands that offer custom products for your hair.

Function of Beauty

Function of Beauty was one of the first brands to introduce custom hair care products on the market. Both new and existing customers get free shipping on all orders and can choose from products such as purple shampoo for color-treated hair and shampoo and conditioner combos. Though you get 50% off your first purchase, you can’t buy anything from the site until you take the hair quiz. Once you click on the quiz, the site will automatically apply your discount and let you use it. We found that the Function of Beauty hair quiz took a little longer to complete than the Prose consultation did.


Another brand making waves in this industry is AURA. This brand has products with pigments that can enhance your natural hair color or neutralize it. There are also shampoos and conditioners as well as hair masks. One of the unique things about this brand is that it sends products with your name printed across the front, which shows that these are hair care products designed just for you. AURA has a haircare quiz that asks you many questions about your hair to determine which products are best for you and which formulas you need. There are often discounts that help you save money, too.


As soon as you visit the FORMULATE website, you need to click to show whether you are a man or woman. This will show the products suitable for your gender. Though FORMULATE promises that it will help you get the hair you want, you cannot shop on the site until you sign up. Even if you click on the “Buy Now” button, you need to take the hair quiz to view your recommended products and buy them. You’ll need to answer questions about your hair as well as your age and gender. FORMULATE also allows you to buy gift cards and send them as gifts to loved ones who can use those cards once they complete the quiz.


One of the other brands we found that you might like is Strands. This brand claims that it offers hair care products designed for and based on you and your needs. All of the custom formulas that are available come in bottles that last for 30 days, giving you loads of time to see if they’ll work for you. When you sign up, Strands will send you a haircare test kit for free. You send back a sample and let the brand pick a kit for you. You can usually get a custom shampoo and conditioner set for as little as $40 with a subscription or $50 if you want to make a one-time purchase.

Final Verdict

You can easily drop $200 or more during a salon visit and even more if you buy some of the products your stylist used. The hair care industry makes billions of dollars a year from people and includes brands that care more about making money than they do about making customers happy. Prose is different. This brand knows that making customers happy is the key to making more money because those shoppers will spend more and recommend the brand to their friends. Prose keeps shoppers happy through custom hair care products that they won’t find anywhere else.

Before you become a happy and satisfied shopper, Prose asks you to do a consultation. This consultation consists of dozens of questions and sections about your hair. Stylists and others who work for the brand go over your answers and determine not only what products you should use but which formulas will benefit your hair. You might get a formula that fights dandruff and cleans your scalp or one that eliminates oily spots and helps your hair grow back. As one of the top custom and personalized hair care brands in the world today, Prose is suitable for anyone who wants hair that looks and smells great.